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Ad Specs Information

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ALL UNITS STANDARD MOBILE HIGH IMPACT NATIVE VIDEO
  • Standard,Mobile
  • Standard,Mobile
  • Standard
  • Standard,High Impact
  • Standard,High Impact
  • High Impact
  • Mobile, Video
  • High Impact
  • Native
  • Newsletter
  • Standard
AVAILABLE UNITS

  • LEADERBOARD

    STANDARD, MOBILE

    FEATURES

    • Displays across all devices
    • Can serve as a rich media unit

    AD SPECIFICATIONS

    Desktop Sizes:
    728×90

    Mobile Sizes:
    320x50

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max Size:
    200KB

    For more Information

  • RECTANGLE

    STANDARD, MOBILE

    FEATURES

    • High demand and strong performing ad unit
    • Widely used across all devices
    • Can serve as a rich media unit

    AD SPECIFICATIONS

    Sizes:
    300×250

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media and 3rd party tag

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max size:
    200KB

    For more Information

  • HALF PAGE

    STANDARD

    FEATURES

    • High visibility and strong performing ad unit
    • Prime real estate alongside editorial content
    • A desktop / tablet display ad

    AD SPECIFICATIONS

    Desktop-Only Banner:
    300x600

    Acceptable Formats:
    GIF, PNG, JPG, Animated GIF, Rich Media, 3rd party tags.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Max Size:
    200KB

    For more Information

  • SKIN

    HIGH IMPACT

    FEATURES

    • Offers advertisers the opportunity to brand around a web site by leveraging traditionally unused portions of the page
    • Covers the left and right rails on a page (rails must be “clickable”)

    AD SPECIFICATIONS

    Skin Template Download
    Download PSD + JPG

    * BRAND-SPECIFIC SPECIFICATION APPLY

    Acceptable Formats:
    PNG, JPEG

    Artboard/Canvas Dimensions:
    1920x1080; center content will remain completely blank, artwork sits on either side.

    Dimensions are different per brand/website, so please contact an License representative for a template and/or a Photoshop PSD file for reference.

    Materials Due:
    10 business days prior to launch date to ensure testing and customer approval.

    For more Information

  • WELCOME

    HIGH IMPACT, STANDARD

    FEATURES

    • Displays an ad to the user on their first visit and for a specified length of time
    • “Sponsored Introduction” is displayed with a countdown
    • A “continue” link is included to ensure optimal user experience

    AD SPECIFICATIONS

    Desktop Sizes:
    640×480

    Mobile Sizes:
    320x50 (static image)

    Acceptable Formats:
    Desktop - GIF, JPEG, Iframe, Rich Media, 3rd party tag.
    Mobile - GIF, JPEG with click tracking URL.

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag.

    Animation:
    Maximum 15 second loop.

    Max size:
    200KB

    For more Information

  • FLOOR

    HIGH IMPACT

    FEATURES

    • High visibility ad unit that stays at the bottom of the browser, remaining in view, even as the page is scrolled
    • Visible on desktop and mobile devices

    AD SPECIFICATIONS

    Sizes:
    1130x90 (collapsed), 1130x410 (optional, expanded size)

    Acceptable Formats:
    GIF, PNG, JPEG, HTML, Rich Media, 3rd party tag

    HTML5 as:
    3rd party tag, DoubleClick Studio creative, or DCM tag (not usable for expanding version)

    Client Supplies:
    all creative assets, including designed layouts, and instructions for interactive components such as video. Informa will execute final tag for all Floor ad units.

    Max size:
    200KB

    For more Information

  • IN-ARTICLE VIDEO

    MOBILE, VIDEO

    FEATURES

    • Premium environment for 30 second videos inside article content, for a more focused viewer engagement
    • Plays when visible on user’s screen, pauses when user clicks off-screen; resumes when in view again
    • Audio starts on-click and can be paused by the user
    • Interactive visibility on both desktop and mobile devices

    AD SPECIFICATIONS

    Dimension:
    960x540 (responsive to the page level)

    Max File Size:
    4 mb (VAST/VPAID tag: please ensure the media file within the XML is less than 4 MB.)

    Acceptable Formats:
    .MP4

    Length:
    30 sec video or shorter

    Setting:
    Recommended coded: H.264 & max bitrate: 768kbps

    Aspect Ratio:
    16:9 (4:3 not supported)

    FPS:
    24

    Tags Accepted:
    VAST, VPAID ( Please ensure the media file within the XML is less than 4 MB )

    URL:
    One click-through URL or tracking link (one or the other)

    For more Information

  • BILLBOARD

    HIGH IMPACT

    FEATURES

    • Prime real estate at the top of the website
    • Large ad size is attention grabbing
    • High visibility in desktop environments

    AD SPECIFICATIONS

    Size:
    970x250

    Acceptable Formats:
    JPG, PNG, GIF, HTML5, Rich Media, 3rd party tag

    Max File Size:
    200KB

    Note:
    Ad can include an in-banner video; audio off at start and user controls required for play, pause, and volume. Rich-media version must be supplied as a 3rd party tag and video no longer than 30 seconds Expandable functionality is not accepted in this ad unit.

    For more Information

  • NATIVE AD

    NATIVE

    FEATURES

    • Native advertising runs like an ad but looks like an article
    • Used for brand-building and thought-leadership
    • Promotion via prominent content running alongside / between Informa brand-related articles
    • Visibility in multiple positions throughout the website

    AD SPECIFICATIONS

    * BRAND-SPECIFIC AD SIZE SPECIFICATIONS APPLY

    Native Ad:
    480x320 & 100x100 (200Kb max) image, headline (max of 40 characters), brief summary (max of 153 characters) and URL

    For more Information