Ad Spec Information

We’ve created this expandable area to illustrate all of our different ad styles with demos and spec requirements. Click on the thumbnail image below for a screenshot or video demo of the ad unit in action. For further specifications, click on the “more information” button. All creative and tracking links are required 5 business days for high impact units and 2 business days for standard units prior to launch. If UBM is designing/developing the unit, please allow 3 weeks for entire production process. If you have any additional questions, please contact your sales representative.

Standard Units
  • Leaderboard
    • Dimensions: 728 x 90 for desktop and a 300x50 static image for handheld devices
    • Served in top position
  • Rectangle
    • Dimensions: 300x250
    • Served in medium rectangle position
  • Half Page
    • Dimensions: 300x600, 300x850
    • Served in large vertical rectangle position
  • Tile
    • Dimensions: 125 x 125
    • Served in square position
  • Newsletter
    • Static jpg or gif are required
    • Banner's sizes vary upon newsletter brand
High Impact Units
  • Welcome Ad
    • Your ad is the first thing visitors see upon arriving at our sites
    • Served only one time per day to each visitor
    • Dimensions: 640x480 for desktop and a 300x250 static image for handheld devices
    • All third party tags will need to be https supported to serve on a secure page.
  • Book Ends
    • Covers left and right sides of homepage. Your message remains fixed as users scroll up or down
    • Dimensions: 1260x925, 1260x1145, 1346x925, 1420x1020 (all sizes needed)
    • See more information for viewable portion of ad
  • In-Read Video
    • High impact video unit embedded into the middle of editorial articles
    • Resolution: Max 1920 x 1080; Min 640 x 360
  • Native Ads
    • A 250 x250 static image with a file size under 100k
    • Headline copy: 60 to 75 characters including spaces
    • Body copy: Max of 350 characters including spaces
    • Linking URL (1x1 tracking pixels are accepted for click and impressions tracking)
  • In-Banner Video
     
    • Must be provided as third party tag
    • Video triggered within the banner upon page load
    • Dimension Options: 728x90, 300x250, 120x600, 160x600, 640x480, 800x600
  • Mobile Adhesion Banner (Rising Star)
    • Mobile Adhesion Banner is positioned to the bottom of the device display
    • This unit is scroll proof and will always remain above the fold
    • Dimensions: 300x50
  • IntelliCenter
    • Showcases your best content in a super-sized ad unit that serves as your very own site within a site and placed at the fingertips of our network's engaged business technology buyers
    • Utilizes rectangle ad unit with up to five navigational tabs of your choice
    • Dimensions: 300x600 with multiple tabs
  • Portrait (Rising Star)
    • Rich functionality unit expands allowing business technology buyers to see and interact with your content (whitepapers, video, case studies, etc.)
    • Appears within an rectangle ad unit
    • Users can click on offer to display multiple content assets
    • Dimensions: initial/collapse 300x600; expansion 613x460
  • Slider (Rising Star)
    • Offers high-impact engagement in an impressively sized unit, allowing business technology buyers to interact with your content (whitepapers, video, case studies, etc.)
    • Appears within a leaderboard ad unit, expanding when the user clicks on it and sliding in from the right side of the screen to display your unique content
    • Social media links allow users to share content via email, Twitter and Facebook directly from within the ad unit
    • Dimensions: initial/collapsed 728x90; expansion 950x500
  • Sidekick (Rising Star)
    • Offers high-impact engagement in an impressively sized unit, allowing business technology buyers to interact with your content (whitepapers, video, case studies, etc.)
    • Appears on right-side column within an rectangle ad unit, expanding when the user clicks on it and kicking in from the right side of the screen to display your unique content
    • Dimensions: initial/collapsed 300x250; expansion 850x700
  • Filmstrip (Rising Star)
    • Delivers rich functionality that engages business technology professionals by effortlessly repackaging your existing content assets (whitepapers, video, case studies, etc.) into a unit that users can slide and interact with
    • Dimensions: 300x600 with a maximum of 5 windows or strips displaying your content
  • Pushdown (Rising Star)
    • Leaderboard expands down to a larger unit featuring content assets (whitepapers, video, case studies, ect.)
    • Appears within leaderboard ad unit. User initiated expansion by rolling over the ad or clicking the open button, pushing down the site
    • Dimensions: initial/collapsed 728x90; expansion 728x300
  • Leaderboard Amplifier
    • Ad functions and acts as visual toolbar. Each tab reveals a different page of content, allowing business technology buyers to easily engage with your content within the unit
    • Appears within leaderboard ad unit. User initiates drop down by rolling over a tab. The ad unit expands downward to display the content offered within the tab
    • Dimensions: initial/collapsed 728x90; expansion 728x300 with multiple tabs